Fragonard Flower of the Year 2026: L'Air de Grasse

To celebrate its 100th year, Fragonard unveils its 2026 Flower of the Year: L’Air de Grasse — a poetic tribute to the birthplace of French perfumery.

Released exclusively for 2026, this limited collection captures the essence of Grasse in bloom: soft florals carried on a gentle Provençal breeze, sun-warmed gardens, and the timeless elegance for which Fragonard is renowned. Each product in the Flower of the Year range is thoughtfully created to reflect this singular fragrance, from perfumed soaps and home scents to beautifully illustrated gift pieces.

As a once-a-year release, the Flower of the Year collection is produced in limited quantities and is available only during the year of its launch, making L’Air de Grasse a true collector’s edition. In this centenary year, it stands as both a celebration of Fragonard’s heritage and a modern expression of its enduring artistry.

A fragrant keepsake of Fragonard’s 100 years of craftsmanship, L’Air de Grasse is an invitation to experience the spirit of Grasse — light, floral, and unmistakably French.